Post Graduate Diploma in Management - Marketing (PGDM Marketing)
Marketing plays an important role in the growth of a company. As a function, its focus is on customers, it channelizes the mindset of business towards customers to deliver superior customer experience. In the process it adds value to the company in a sustainable way. With increase in literacy and travel, advent of internet and global communication, people are more informed, more demanding and consumption cultures are changing. Marketing diagnoses the change, addresses the change and also creates the change by launching new offerings in the market, communicating them and creating new markets. They all occur in a climate of intense competition.
The programme develops new generation of leaders with a strong foundation in marketing theories, practices and skills.
Program Educational Objectives
- Provide an understanding of marketing management at a basic level.
- To feel the depth of marketing function through elective courses.
- Recognise the ever changing nature of market place and evolution of different practices.
- Understand use of technology and internet as a strategic medium, in marketing.
- The Two Year PGDM (Marketing) Program is covered in six trimesters.
- There are 22 Core Subjects, 14 electives (including flexi-core) and 1 summer internship project.
- In the first year (Term I, II & III), the student will learn concepts in all the key areas of management.
- In the second year, the student has to choose 12 electives out of the elective courses offered by the Institute, during three terms i.e. Terms IV, V & VI.
For major-minor specialization, a student has to take six (6) courses from marketing area (major), four (4) courses from the second area (minor) of specialization and remaining two (2) courses compulsorily from other areas.
For single specialization, a student has to choose six (6) courses from the marketing area and six (6) courses from other areas with not more than three (3) courses in any area.
The second area of specialization could be chosen from any of the following six areas - Finance, Business Analytics and Information Technology, Operations Management, Human Resource and Organizational Behavior or Economics.