The Programme

Marketing plays an important role in the growth of a company. As a function, its focus is on customers, it channelizes the mindset of business towards customers to deliver superior customer experience. In the process it adds value to the company in a sustainable way. With increase in literacy and travel, advent of internet and global communication, people are more informed, more demanding and consumption cultures are changing. Marketing diagnoses the change, addresses the change and also creates the change by launching new offerings in the market, communicating them and creating new markets. They all occur in a climate of intense competition.  

The programme develops new generation of leaders with a strong foundation in marketing theories, practices and skills.

Program Educational Objectives

• Provide an understanding of marketing management at a basic level.
• To feel the depth of marketing function through elective courses.
• Recognise the ever changing nature of market place and evolution of different practices.
• Understand use of technology and internet as a strategic medium, in marketing.

Programme Structure - Batch 2020-22

• The Two Year PGDM (Marketing) Program is covered in six trimesters.
• There are 22 Core Subjects, 14 electives (including flexi-core) and 1 summer internship project.
• In the first year (Term I, II & III), the student will learn concepts in all the key areas of management.
• In the second year, the student has to choose 12 electives out of the elective courses offered by the Institute, during three terms i.e. Terms IV, V & VI. For major-minor specialization, a student has to take eight (6) courses in Marketing, four (4) courses from the second area of specialization (if going for it) and remaining two (2) courses compulsorily from other areas. For single specialization, a student has to choose 6 courses in the specialization area + 6 courses from other areas with not more than 3 courses in any area

Programme Structure - Batch 2019-21

• The Two Year PGDM (Marketing) is covered in six Trimesters.
• There are 24 Core Subjects, 17 electives (including flexi-core) and 1 summer internship project.
• In the first year (during three trimesters), the student will learn concepts in all the key areas of management. The last semester will focus on the area of chosen specialization.
• In the second year, the student has to choose 14 electives out of the elective courses offered by the Institute, during two terms i.e. Terms IV & V. The institute allows students to either pursue PGDM (Marketing) with single specialization or Major-minor in two functional areas, keeping Finance as the first specialization. For major-minor, a student has to take 8 courses for a first specialization, 4 courses for second specialization and remaining 2 courses compulsorily from other areas.

The Programme

Finance is at the center of decision making in any organization, be it profit making or otherwise. Business managers need a certain level of financial knowledge and expertise to evaluate their business performance and financial risk and determine financial strategies for their businesses. This programme will introduce participants to financial decision tools as well as financial management theories and practices that enable them to interpret financial statements, plan, and measure performance using budgets and other financial techniques, make financial decisions, undertake valuation of securities and manage financial risks.

The programme takes a realistic look into the broad aspects of Financial Management and relates theories, tools and techniques to practical experience. It also provides an exposure to the prevailing financial environment in the country.

Program Educational Objectives

• To give an insight into the financial aspects of a business operation
• To enable understanding and interpretation of the financial statements produced by the organizations
• To equip participants with the practical strategies and concepts used in security markets to maximize company gains
• To develop a good understanding of knowledge required and techniques available to enable managers to measure and manage business performance in their organizations.

Programme Structure

• The Two Year PGDM (Finance) Program is covered in six trimesters.
• There are 22 Core Subjects, 14 electives (including flexi-core) and 1 summer internship project.
• In the first year (Term I, II & III), the student will learn concepts in all the key areas of management.
• In the second year, the student has to choose 12 electives out of the elective courses offered by the Institute, during three terms i.e. Terms IV, V & VI. For major-minor specialization, a student has to take eight (6) courses in Finance, four (4) courses from the second area of specialization (if going for it) and remaining two (2) courses compulsorily from other areas. For single specialization, a student has to choose 6 courses in the specialization area + 6 courses from other areas with not more than 3 courses in any area