Faculty
Prof. Subodh Tagare
Associate Professor, Marketing, Area Chairperson (Marketing)
Subodh is an Associate Professor of Marketing at IMT-Nagpur.
Prior to IMT, he used to work in the industry. He has built and led the client service team that drove the turnaround of Chaitra Leo Burnett’s Bangalore office, before joining a client, Tally Solutions, as marketing head. At Tally, Subodh’s team executed programs that accelerated Tally’s momentum and consolidated its market leadership in the accounting software space. Later, he was the marketing director at American Power Conversion/ Schneider Electric, where his team built the new systems and services business while accelerating growth in the core products business.
He has studied at the International Management Institute (IMI), New Delhi.
Academic Biography
- PhD in Management from National Law University, Jodhpur
- MBA [Mktg] in 1985 from Patna University
- B.A. Sociology (Hons.) in 1981 from Patna University
- Certification course in ‘Digital Marketing’ from Internshala
Work Experience
- Joined IMT Nagpur as an Associate Professor in Marketing Area on 18th April,2011
- Associate Professor-Marketing, EMPI Business School, 2010-April 2011
- Associate Professor-Marketing, KIIT School Of Management, KIIT University, 2009-2010
- Faculty Member-Marketing, Icfai Business School, 2007-2009
- CEO, Utkal Automobiles Ltd., 2004-2006
- General Manager, Bebbco Toyota, 1998-2004
- Regional Manager, Hindustan Composites Ltd., 1996-1998
- Regional Manager, Shriram Refrigeration Industries, 1992-1996
- Area Sales Manager, Standard Batteries Ltd., 1989-1992
- Territory Manager, Modi Xerox Ltd., 1985-1989
Academic Unit
Courses Taught
Retail Management, Sales & Distribution Management, B2B Marketing, Marketing Management I & Marketing Management II.
Teaching Interests
Retail Management & Sales & Distribution Management.
Research Interest
Tourism Marketing
Research Publications
Articles:
- Tagare, S., & Anand, S. V. (2023). Raymond’s journey to ‘The Complete Man’
- Tagare, S., & Anand, S. V. (2023). Karram Kurram: The distinct Lijjat Papad advertising
- Tagare, S., & Anand, S. V. (2023). “Note” able advertising: Iconic ads of yore that said it with music
- Tagare, S., & Anand, S. V. (2023). Maggi’s two-minute strategy and how convenience and comfort combined.
- Tagare, S., & Anand, S. V. (2022). Tourism advertising and “MP Ajab Hai”, storytelling in silhouette.
- Tagare, S., & Anand, S. V. (2022). The Spice route to MDH’s Rise.
- Tagare, S., & Anand, S. V. (2022). Nerolac’s classic TV ad and jingle put the shine on the brand.
- Tagare, S., & Anand, S. V. (2022). Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise.
- Tagare, S., & Anand, S. V. (2022). For the love of your wife – The Prestige cooker ad.
- Tagare, S., & Anand, S. V. (2022). Melody – very very chocolatey.
- Anand, S. V., & Tagare, S. (2022). Tuffs shoes: Running into controversy.
- Tagare, S., & Anand, S. V. (2022). Wah Taj! The iconic ad campaign about the effort that leads to perfection.
- Tagare, S., & Anand, S. V. (2022). A boy, a pug and Hutch.
- Tagare, S., & Anand, S. V. (2022). Kal Bhi, Aaj Bhi and a journey of memories with VIP luggage ad campaign.
- Tagare, S., & Anand, S. V. (2022). The making of Santoor’s ‘mummy’ campaign idea.
- Tagare, S., & Anand, S. V. (2022). NECC’s ‘Egg’cellent ‘Roz khao ande’.
- Tagare, S., & Anand, S. V. (2022). How Gold Spot became the most popular ‘uncola’ of its time in India.
- Tagare, S., & Anand, S. V. (2022). How Thums Up defended against a global giant.
- Tagare, S., & Anand, S. V. (2022). How Pan Parag was positioned as a social product.
- Tagare, S., & Anand, S. V. (2022). ‘No one wants to lick line drawings, put real ice cream’ – ad guru Mohammed Khan on Vadilal’s ads.
Awards
- “Gold” for Standard Chartered credit cards’ acquisitions campaign – Ad Club Bangalore Awards 1998
- “Runner Up” for Bentex watch campaign – 24th All India Awards for Excellence in Advertising 1990