Faculty

Faculty Profile
Dr. Ishwar Kumar
Dr. Ishwar Kumar

Assistant Professor, Marketing Management, Chairperson(Institution's Innovation Council (ICC) /Atal Grant)

Dr. Ishwar Kumar is an Assistant Professor- Marketing Management at the Institute of Management Technology (IMT) Nagpur, India. Before joining IMT Nagpur, Dr. Kumar worked as a Consultant-Public Sector at Grant Thornton Bharat LLP, Associate Faculty at Entrepreneurship Development Institute of India Ahmedabad, and Assistant Professor at Rajiv Gandhi University of Knowledge Technologies, Kadapa. Dr. Kumar earned his Ph.D. from Department of Management Studies, IIT Roorkee in the area of Marketing Management, with the thesis titled “Scale development and modelling of customer-based hospital brand equity”. His research focused on Measurement of Customer-based brand equity, customer experience, sustainable supply chain management, and entrepreneurship.

He has published over 9 research papers in the Journal of International repute indexed in ABDC (B), Scopus and Web of Science, with a citation count of over 469 as on March 2024.

Academic Biography
  • Ph.D. in 2014 from Indian Institute of Technology Roorkee, Uttarakhand, India.
  • MBA in 2016 (specialization in Marketing) from CCS University, Meerut, Uttar Pradesh, India.
  • PGDBA in 2012 (specialization in Marketing) from Symbiosis Center for Distance Learning (SCDL), Pune
  • MA in 2007 (specialization in Criminology) from National Forensic Sciences University Delhi Campus (formerly LNJN NICFS), New Delhi, India
  • BA Economics Honours in 2004 from Ranchi University, Ranchi, Jharkhand, India.
Work Experience
  • Consultant-Public Sector, Grant Thornton Bharat LLP August 2022 February 2024
  • Associate Faculty-BDS & National Outreach, EDII Ahmedabad January 2017 to August 2022
  • Assistant Professor- Management, RGUKT Kadapa June 2013 to July 2014
  • Visiting Faculty at IIFT Kolkata, IMT Ghaziabad, IIIT Naya Raipur
Academic Unit
  • Strategic Management
  • Corporate Governance
  • Strategic Marketing
  • Environmental Sustainability
  • Sustainable Business Development
Research Interest
  • UX-UI Design
  • Product Development
  • Innovation
  • Policy Research
  • Strategic Marketing
  • Consumer Behaviour
  • Sustainable consumption
  • Cluster Development
  • MSME Business Development
  • Entrepreneurship
Professional Consultancy
  • Project Coordinator-YBL CSR Project (2017-2022)
  • Principal Investigator in a Research project sanctioned in 2018-19 under DST-Policy Research Centre to EDII Ahmedabad by Dept. of Science & Technology on “Women Entrepreneurship in India: Key Challenges & Critical Success Factors”.
  • Project Coordinator- SIDBI Cluster Diagnostic Study conducted by EDII Ahmedabad
  • Co-Principal Investigator in Action Research project sanctioned in 2019-20 under National Mission on Himalayan Studies Scheme of Ministry of Environment, Forest & Climate Change for the study “Implementing Bamboo-based Entrepreneurship & Livelihood Programme in Tripura”.
  • Project Coordinator for conduct of Swavalamban Karyashala (Art-based Entrepreneurship Workshops) supported by SIDBI
  • Project Coordinator for a cluster development under SFURTI Scheme in Dantewara, Chhattisgarh
  • Project Coordinator for activities under ESDP Scheme, NSSH EDP, and ITEC Trainings for EDII Ahmedabad, supported by GOI.
  • PMU Manager for SIDBI Cluster Development Fund (SCDF) in Chhattisgarh for Grant Thornton Bharat LLP (2022-24)
Research Publications

  • JOURNAL/ PAPER:

    • Nagariya, R., Kumar, D., & Kumar, I. (2020) Service supply chain: from bibliometric analysis to content analysis, current research trends and future research directions, Benchmarking: An International Journal, Vol. 28, No.1, pp.333-369.
    • Nagariya, R., Kumar, D., & Kumar, I. (2021) Sustainable service supply chain management: from a systematic literature review to a conceptual framework for performance evaluation of service only supply chain”, Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-01-2021-0040
    • Nagariya, R., Kumar, D., & Kumar, I. (2021) Sustainability evaluation of service supply chains: a case study of an Indian hospital”, International Journal of Productivity and Performance Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPPM-05-2020-0237
    • Nagariya, R., Kumar, D., & Kumar, I. (2021) Enablers to implement sustainable practices in the service only supply chain: a case of an Indian hospital”, Business Process Management Journal, Vol. 27 No. 5, pp. 1463-1495. https://doi.org/10.1108/BPMJ-10-2020-0469
    • Yadav, S., Ghosh, V., & Kumar, I. (2018). Impact of Perceived Stress on General Health: A Study on Engineering Students. International Journal of Social Sciences, 1347-1363.
    • With Garg, R. and Rahman, Z (2010), “Influence of Retail Atmospherics on Customer Value in an Emerging Market Condition”, The Great Lakes Herald, Vol.4, No.1, pp.1-13.
    • With Garg, R. and Rahman, Z. (2010), “Evaluating a Model for Analyzing methods used for Measuring Customer Experience”, Journal of Database Marketing & Customer Strategy Management, Vol.17, No.2, pp.78-90. [Palgrave Macmillan]
    • With Garg, R., Rahman, Z. and Qureshi, M.N. (2011), “Identifying and Modelling the factors of customer experience towards customers’ satisfaction”, International Journal of Modelling in Operations Management, Vol.1, No.4, pp.359-381
    • With Garg, R., Rahman, Z. and Qureshi, M.N. (2012) “Identifying and ranking critical success factors of customer experience in banks: An analytical hierarchy process (AHP) approach”, Journal of Modelling in Management, Vol.7, No.2, pp.201-220. [Emerald Publication]
    • With Garg, R. and Rahman, Z. (2011), “Customer Experience: a critical literature review and research agenda”, International Journal of Services Sciences, Vol.4 No.2, pp. 146-173.
    • With Rahman, Z (2011), “Investigating the Role of marketing in decreasing the role of market barriers on consumer’s choice of healthcare brand”, International Journal of Arts and Sciences, Vol. 4, No. 6, pp. 126-133.

     Case study:

    • Ghura, A. S., & Kumar, I. (2020) Shradhanjali. com: creating Blue Ocean, Emerald Emerging Markets Case Studies, Vol.10, No.2, https://doi.org/10.1108/EEMCS-05-2019-0133

    Book Chapter

    • Service only supply chain: sustainable practices for achieving higher performance and sustainable development goals, published as a book chapter in Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals, IGI Global Publications, 2021, DOI: 10.4018/978-1-7998-8426-2.ch012

    Conferences

    • With Garg, R. and Rahman, Z. (2010) “A Comparative Study of Customer Relationship Management and Customer Experience Management”, International Conference on Operations and Management Sciences 2010 (ICOMS-2010), Organized by IMT Nagpur, 12-13 Feb, 2010, proceedings published by Excel India Publishers (ISBN:978-93-80043-79-1), pp. 241-247.
    • With Rahman, Z. (2014), “Brand Performance Metrics: Reasons for Metric Selection”, International Conference on Research and Sustainable Business, Indian Institute of Technology Roorkee, published in edited book ISBN: 978-93-83842-19-3 (Excel India Publishers, New Delhi).
    • With Kumar, D., Rahman, Z., Qureshi, M.N. and Katyiar, R. (2012) “Sustainability in Supply chain through Relationship Marketing”, National Conference on Emerging Challenges for Sustainable Business, Indian Institute of Technology Roorkee, 1-2 June, 2012, published in edited book, ISBN-978-93-81583-46-3).
    • With Jha, A.K. and Mishra, A.J. (2010) “Impact of child poverty on adult poverty in developing countries: Suggestions for remedy and eradication”, International Symposium on Poverty Alleviation Strategies: Experiences and New ideas, 13-15 October, 2010, Istanbul, published in edited collection of symposium papers, GDSAS Publications, ISBN 975-19-5056-7, June 2011, Ankara, Turkey, Vol. 1, pp. 503-16.
    • With Rahman, Z., Kumar, D. and Goyal, P. (2011) “Green Marketing Mix: Rethinking Competitive Advantage during Climate Change”, International Conference on Interdisciplinary Research and Development, June 1, 2011, Bangkok, Thailand.
    • With Garg, R. and Rahman, Z. (2015), “Predicting Customer Purchase Intention from the Interaction of Brand Experience, Brand Personality and Brand Equity”, Proceedings of the International Conference on Research and Business Sustainability, 4-6th December, 2015.
    • With Rahman, Z Garg R. (2011), “ICT and Poverty: Seeking the role of state in poverty alleviation by prioritizing the demand for basic services”, presented at the 8th Thinkers and Writers Forum being held during 25th Skoch Summit on 25th March 2011 with the underlying theme of Shifting to Demand Side Governance, at Hotel Shangri-La, Ashoka Road, New Delhi. Forum presentations held on the 26th March 2011 at Institute for Social Sciences, New Delhi.
    • With Goyal, P., Rahman, Z., and Kumar, D. (2012), “Use of e-Learning Technologies: A study of Sustainability Awareness among Indian Students”, The Eighth International Conference on eLearning for Knowledge-Based Society, 23-24 February 2012, Thailand.
    • With Jha, AK (2011), “Ensuring basic necessities in rural India: A strategy for poverty alleviation” presented at the 8th Thinkers and Writers Forum being held during 25th Skoch Summit on 25th March 2011 with the underlying theme of Shifting to Demand Side Governance, at Hotel Shangri-La, Ashoka Road, New Delhi. Published by Skoch Foundation, New Delhi.
    • With Kumar, D., Rahman, Z., Yadav, S. and Goyal , P ( 2011), “Sensitizing Impact of Child Poverty on Adult Outcomes in Developing Countries: A Literature Review Perspective”, The First International Conference on Interdisciplinary Research and Development, 31 May – 1 June 2011, Thailand, published in the Special Issue of the International Journal of the Computer, the Internet and Management, Vol. 19 No. SP1, June, 2011.
    • Kumar, I. (2012), Sustainability in supply chain through relationship marketing, National Conference on Emerging Challenges for Sustainable Business, 1-2 June, 2012, IIT Roorkee
    • Kumar, I. (2014), Modelling Dyadic CBI, 2nd PAN-IIM Conference held at IIM Kozhikode, 5-8 November, 2014.