Faculty
Dr Dash has earned his MBA in Marketing specialisation and PhD in Management. He has rich and varied experience of fourteen years both in academics and research in different capacities and institutions. His teaching expertise includes Marketing Analytics, Marketing Research, and Digital Marketing. His areas of research interest are technology adoption; and marketing modelling by applying statistical and machine learning methods to structured and unstructured marketing data. His current research stream focuses on unearthing consumer insight through topic modelling and sentiment analysis of customer opinions.
He has several publications to his credit in refereed national and international journals, of which six are indexed in the ABDC-B category and seven are indexed in ABDC-C. Dr Dash has also presented several papers at twenty national as well as international conferences, including the 5th PAN-IIM world management conference organised by IIM-Lucknow, the 1st PAN IIT Management conference Organised by IIT-Roorkee, the 7th PANIIM world management conference organised by IIM Roorkee and NASMEI at IIM-Indore.
He has participated in training programs on research methodology and data analytics at IIT Kharagpur and IIM Bangalore. He is currently guiding one scholar in the area of Marketing Management. He has so far received funding for one minor research project from UGC
Academic Biography
- Ph.D.
- MBA in Marketing Management
- B.Sc (Hons.)
Work Experience
- Assistant Professor – Marketing, Institute of Management Technology Nagpur, since June 2023.
- Assistant Professor – Marketing, Jaipuria institute of Management Indore, From July 2021 to May 2023.
- Assistant Professor – Marketing, Bimtech Bhubaneswar, From June 2018 to July 2021.
- Assistant Professor – Marketing, Usha and Lakshmi Mittal Institute of Management New Delhi, From June 2016 to June 2018.
- Assistant Professor – Marketing, Regional College of Management Bhubaneswar, From June 2012 to June 2016.
Academic Unit
- Digital Marketing
- Marketing analytics
- Distribution channel management
Research Interest
- Consumer sentiment
- Technology adoption
Professional Consultancy
Research Publications
ARTICLES/PAPERS PUBLISHED:
- Dash, A. (2023), “The mediating effect of firm’s corporate reputation and sustainability practices in translating CSR into competitive performance in Indian ESG companies”, Society and business review , Vol. ahead-of-print No. ahead-of-print. (Scopus Indexed, ABDC-B category)
- Dash, A. (2023), “Do customer centricity and innovativeness mediate the relationship between total quality management and the corporate success of SaaS companies?”, Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-05-2022-0281
- Dash, A. (2022), “Modeling the moderating effect of technology anxiety on the relationship between smart city–built environment and the quality of life of citizens”, Journal of Facilities Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFM-06-2022-0061 (Scopus Indexed, ABDC-B category)
- Dash, A. (2022), “Technology readiness and the older citizen’s acceptance of m-health services in India”, Digital Policy, Regulation and Governance, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DPRG-11-2022-0126 (Scopus Indexed, ABDC-B category)
- Dash, A. (2022), “Mediating effect of firm’s customer centricity and market orientation on the relationship between the knowledge management and business performance”, VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/VJIKMS-06-2021-0103. (Scopus Indexed, ABDC-B category)
- Dash, A. and Sahoo, A.K. (2022), “Exploring patient’s intention towards e-health consultation using an extended UTAUT model”, Journal of Enabling Technologies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JET-08-2021-0042. (Scopus Indexed, ABDC-C category)
- Dash, A. and Sahoo, A.K. (2021), “Moderating effect of gender on adoption of digital health consultation: a patient perspective study”, International Journal of Pharmaceutical and Healthcare Marketing, Vol. 15 No. 4, pp. 598-616. https://doi.org/10.1108/IJPHM-01-2021-0012. (Scopus Indexed, ABDC-B category)
- Dash, A. and Sahoo, A.K. (2021), “Physician’s perception of E-consultation adoption amid of COVID-19 pandemic”, VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/VJIKMS-06-2021-0103. (Scopus Indexed, ABDC-B category)
- Dash, A. (2021), “Assessment of Patient Satisfaction with Generic Medication in Emerging Economy Using the Treatment Satisfaction Questionnaire for Medication”, Journal of Patient experience, Vol. ahead-of-print No. ahead-of-print. (Scopus Indexed)
- Dash, A. (2020), “Exploring visit intention to India for medical tourism using an extended theory of planned behaviour”, Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/JHTI-03-2020-0037. (Scopus Indexed, ABDC-C category)
- Dash, A. (2020), “Determinants of EVs adoption: a study on green behavior of consumers”, Smart and Sustainable Built Environment, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SASBE-02-2019-0015. (Scopus Indexed, ABDC-C category)
- Dash, A. (2019). Total Quality Management in Open and Distance Learning education in India, Enterprise Architecture in the Digital Era, Macmillan.
- Dash, A. (2019). Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs. SEDME (Small Enterprises Development, Management & Extension Journal),SAGE Publications, 46(3), 231-238. (UGC-CARE)
- Dash, A. (2019). Scaling the Innovativeness of Start-ups in India. SEDME (Small Enterprises Development, Management & Extension Journal), SAGE Publications, 46(3), 196-204. (UGC-CARE)
- Dash, A. (2017). Perception and Intention of Youth’s Towards Online Shopping: An Empirical Assessment. In Business Analytics and Cyber Security Management in Organizations (pp. 28-37). IGI Global.
- Dash A (2015), “Demographic profile and customer loyalty: A study on organised retail sector”, Sedme(Small Enterprises Development, Management & Extension Journal) Vol. 42, No. 4, December 2015. ISSN No- 0970-8464. (UGC-CARE)