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Dr. Sonalee Chauhan
Dr. Sonalee Chauhan

Assistant Professor

Dr. Sonalee Chauhan is currently working as an Assistant Professor – Marketing at the Institute of Management Technology (IMT) Nagpur, Maharashtra India. Before joining IMT Nagpur, she served as an Assistant Professor in the Marketing area at the School of Business, UPES Dehradun, for nearly two years.

Dr. Sonalee Chauhan, received her doctoral degree in Management from Indian Institute of Management (IIM) Ahmedabad. Her research focuses on assessing the critical factors influencing producers’ decision to participate in markets and their choice of appropriate marketing channels. She also investigates the challenges associated with adoption of food certifications and their role in ensuring sustainable rural development. Dr. Chauhan has actively contributed to impactful projects, that explored the role of Information and Communication Technologies (ICTs) in shaping producers’ marketing decisions.

Academic Biography
  • PhD: Indian Institute of Management Ahmedabad (IIM Ahmedabad), Gujarat, India.
  • MBA: Institute of Agribusiness Management, Bikaner, India.
  • BSc (Agricultural Sciences): G.B Pant University of Agriculture and Technology, Pantnagar, India.
Work Experience
  • Assistant Professor – Marketing, IMT Nagpur, since July 2026.
  •  Assistant Professor -Senior Scale – Marketing, School of Business, UPES Dehradun, Uttarakhand (June 2024 – June 2026)
  •  Assistant Professor – NIFTEM Kundli, Haryana ( December 2023- May 2024)

Professional Experience

  • Credit Manager -HDFC Bank, Jaipur, India
  • Project Executive -Indian Society of Agribusiness Professionals, New Delhi, India
Academic Unit

  • Marketing Management

  • Rural Marketing

  • Digital Marketing

  • Retail Management

Research Interest
  • Agricultural and food markets
  • Technology in retail
  • Entrepreneurial marketing
  • Food certifications
Research Publications
  • Chauhan, S, Varma. P. & Singh, S. (2023). Assessment of Marketing Channel Choice and its Impacts: The Case of Paddy Smallholders in India. Journal of International Food and Agribusiness Marketing, 37(1), 197-219, DOI: 10.1080/08974438.2023.2291812 (ABDC ‘B’/Scopus/SCI).
  • Chauhan, S., Singh, S., & Varma, P. (2026). Impact of Agriculture Cooperatives on Smallholders’ Market Participation and Profits in India. Agricultural Economics Research Review, DOI: 09713441261437164 (ABDC ‘C’).
  • Chauhan, S., & Singh, S. (2020). Fair Trade and sustainable rural development: Case studies on the role of producer companies in India. Food Chain, 9(1), 29-42
Case Published

  • Chauhan, S., Tripathi, V., Prabha, S. L., & Malik, G. (2025). Anime Devta: An exciting anime journey ahead (Case No. W45068). IVEY Publishingz.

  • Chaudhary, S., Prabha, S. L., Chauhan, S., Bhalla, N., & Nigam, R. (2025). Lingel Windows: Maintaining premium positioning amid market challenges (Case No. W43411). IVEY Publishing.