Faculty

Faculty Profile
Dr. Pradeep Mazumdar
Dr. Pradeep Mazumdar

Associate Professor, Chairperson (Corporate Guest Confirmation Committee)

My teaching interest lies in subjects of customer relationship management, international marketing and international business. As a visiting faculty, I have taught international marketing at ISCTE Business School, Portugal.

My current research interest is marketing and spirituality.

I have a Ph.D. from Indian Institute of Technology Kharagpur. Prior to that I have graduated in Chemical Engineering from Indian Institute of Technology Kharagpur, and did PGDM (MBA) in General Management with concentration stream in Marketing Management from Indian Institute of Management Bangalore. I did a short term course in ERP from University of Applied Sciences, Karlsruhe, Germany.

I have worked in the industry for 22 years with renowned companies, like Britannia, Shaw Wallace, ACC and others in sales and business development. I have handled both national and international level responsibilities with a stint of about a couple of years in Germany.

Academic Biography
  • Ph.D., IIT Kharagpur.
  • PGDM (MBA) in General Management with concentration stream in Marketing Management, IIM Bangalore.
  • B.Tech (Hons.) in Chemical Engineering, IIT Kharagpur.
  • Professional Course in ERP, University of Applied Sciences, Karlsruhe, Germany.
Work Experience
  • Associate Professor – Marketing, Institute of Management Technology Nagpur, since Sept 2007.

 

Professional Experience

 

  • Project Management and ERP, Robert Bosch GmbH, Germany (Nov 2005 – Feb 2007).
  • Vice President, Empire Industries Limited, Mumbai (Jan 2004 – Feb 2005).
  • General Manager, Advance Detchem Limited, Silvassa (May 2003 – Oct 2003).
  • Sales and Marketing Consultancy, Mumbai (Aug 2001 – May 2003).
  • Manager – Business Development (Functional Head), Hydrogas PLG India Private Limited, Mumbai (Oct 1998 – July 2001).
  • Marketing Manager, Polychem Limited, Mumbai (Jul 1994 – Sep 1998).
  • Executive Marketing, The Associated Cement Companies Limited, Mumbai (Nov 1989 – Jul 1994).
  • Marketing Executive, Shaw Wallace & Company Limited, Mumbai (May 1987 – Nov 1989).
  • Shift Manager, Britannia Industries Limited, Mumbai (Jul 1983 – Jun 1985).
Academic Unit
  • International Marketing
  • Customer Relationship Management
Research Interest
  • Marketing and spirituality
Research and Publications

ARTICLES/PAPERS PUBLISHED:

  • Mazumdar, P., & Mukhopadhyay, S. (2022). Conceptualizing the roles of Vedantic personality and spiritual well-being as drivers of consciousness for sustainable consumption: Authentic synthesis of an ancient philosophy with modern concepts. Journal of Human Values, Vol. 28(3), pp. 181-199.
  • Bhardwaj, P., & Mazumdar, P. (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research, Vol. 5(1): pp. 75 – 88.