Faculty

Dr. Muhammad Ahsan Sadiq is currently an Assistant Professor at the Institute of Management Technology (IMT) Nagpur.

Dr. Muhammad Ahsan Sadiq holds a PhD in Marketing and Consumer Behaviour from Pondicherry University and has around six years of experience teaching undergraduate (BBA) and postgraduate (MBA) students. Previously, he served as an Assistant Professor at the Aligarh Muslim University Centre, Malappuram (Kerala), Rajagiri Business School, Kochi, and the Duxford International School, Malappuram, Kerala.

Dr. Sadiq’s research has been published in reputed journals such as the Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, South Asian Journal of Business Studies, International Journal of Learning Technology, and the International Journal of Business and Emerging Markets. He has completed a minor research project sponsored by the Indian Council of Social Science Research (ICSSR), with a sanctioned grant of INR 4,95,000.

His research interests include sustainable consumption, adoption of digital technologies, religiosity, and consumer materialism.