Faculty

Educational Qualifications

• PhD in Management from National Law University, Jodhpur
• MBA [Mktg] in 1985 from Patna University
• B.A. Sociology (Hons.) in 1981 from Patna University

Work Experience : 34 years (Academics - 13 yrs + Industry - 21 yrs)

• Joined IMT Nagpur as an Associate Professor in Marketing Area on 18th April,2011
• Associate Professor-Marketing, EMPI Business School, 2010-April 2011
• Associate Professor-Marketing, KIIT School Of Management, KIIT University, 2009-2010
• Faculty Member-Marketing, Icfai Business School, 2007-2009
• CEO, Utkal Automobiles Ltd., 2004-2006
• General Manager, Bebbco Toyota, 1998-2004
• Regional Manager, Hindustan Composites Ltd., 1996-1998
• Regional Manager, Shriram Refrigeration Industries, 1992-1996
• Area Sales Manager, Standard Batteries Ltd., 1989-1992
• Territory Manager, Modi Xerox Ltd., 1985-1989

Courses Taught

Retail Management, Sales & Distribution Management, B2B Marketing, Marketing Management I & Marketing Management II.  

Teaching Interests

Retail Management & Sales & Distribution Management.  

Research Interests

Tourism Marketing

Visiting Assignments

• Have been visiting Xavier Institute Of Management at Bhubaneswar
• Have been Regular Resource Person at The Regional Training Centre of Oriental Insurance Company Limited at Bhubaneswar for imparting training to their middle & senior level managers.
• Have been consulting with Orissa State Civil Supplies Corporation Limited on their proposed revamp

Research and Publications

Research Articles published :

• Chatterjee, T. K., & Rishi, B. (2020). Determining Factors of Length of Stay of Indian Domestic Tourists. ASEAN Journal on Hospitality and Tourism, 18(1), 29-42.

• Published article titled "understanding Indian Domestic Tourists Travel Motivations: Validation of scale" in International Journal for Neo Classical Research and Development in Management Jan-March & April-June 2016.

• Article titled " A motive based segmentation of Indian domestic tourists" published in “International Journal of Indian Culture and Business Management”, vol.14, No.2, 2017, an inderscience publication.

• Article titled “Innovating Business Models : A Challenge for the New Millennium Managers” published in “International Journal for Neo Classical Research and Development in Management”, Vol 4, Number 1 & 2, Jan-Mar & Apr-June, 2018 issue.

• Aricle titled “Measuring Marketing Productivity : An Enigma for New Millennium Marketing Managers” published in “International Journal for Neo Classical Research and Development in Management”, Vol 4, Number 3 & 4, July-Sep, Oct-December, 2018 issue.

Conference Papers/Other published Articles :

• Article titled “Technology Adoption : An Imperative in Sales” published in “SME World, March, 2019 issue”. 
• Article titled “Innovation : The Heart of Business Model” published in “SME World, January, 2019 issue”.
• Article titled “Sales Force Automation : Boon or Bane for Marketers” published in “SME World, August, 2018 issue”.
• Article titled “Sales Force Automation : Boon or Bane for Marketers” published in “SME World, August, 2018 issue”.

• Paper titled “Segmenting Indian Domestic Tourists on the Basis of Travel Motivations” presented in the 11th Great Lakes NASMEI Marketing Conference in Chennai held on 22nd and 23rd December, 2017.

• Presented Paper on "Measuring Marketing Productivity : An Enigma For New Millennium Marketing Managers" at International IJAS Conference For Academic Disciplines at University of Nevada in Las Vegas, USA, held on 18th - 22nd March, 2013.

• Presented case titled “Andy’s Footwear” at the 2nd International Case Conference (ICC 2011) held at Goa from November 3rd to 5th 2011, organized by Institute of Management Technology, Nagpur.

• Presented a paper titled "Strategic Issues In Retail Marketing" in AICTE sponsored 6th National Seminar on "Marketing Opportunities & Challenges in the Knowledge Economy" held on 11th-13th March 2010 at Bhubaneswar organized by Srusti Academy of Management.

• Published an article titled "Chess : A Game Of Strategy" in Orissa Chess Review [Vol-01, Issue No.-01] in April 2008.

• Published an article titled "Creating Value: Challenges for Firms" in The Accounting World, Special Issue in July 2008.

• Presented paper in AICTE sponsored National Conference on "Creating Value : Challenges For Firms" held on July 13-15th 2007 organized by the Institute of Business & Computer Studies at Bhubaneswar

• Presented a paper in the National Level Seminar on "Corporate Restructuring" held at IDCOL Auditorium at Bhubaneswar on 29th September, 2007 organized by VISWASS

Book published

• Book titled “A Study of Segmentation and Motivations of Indian Domestic Tourists” published by Scholar’s Press, Germany in 2018.

Book Reviewed

• Reviewed the book titled “Sales & Distribution Management : An Indian Perspective” authored by P. Venugopal ( Sage Publishing).

Management/Faculty Development Programmes attended :

• Attended FDP on “Research Methodology” [May 5th –May 7th, 2008] at IBS Gurgaon
• Attended National Workshop on “ Statistical Data Analysis” conducted by IMT Nagpur on 23rd, 24th and 25th January, 2012 at IMT Nagpur.
• Attended FDP on “Structural Equation Modeling (SEM)” held during December 8-11, 2014 at Institute of Management Technology, Dubai. Course Coordinators being Prof. Joseph Hair & Prof. Marko Sarstedt.
• Attended an FDP on “Construct and Theory Development in Social Sciences” conducted by Dr. Naresh Malhotra at IMT Ghaziabad during 29th November – 1st December, 2015.
• Successfully completed “ISB Master Teacher Programme 2016” organized by the Centre for Learning and Management Practice, Indian School of Business at Hyderabad.
• Attended MDP on “Multivariate Data Analysis” during June 5-10, 2017 organized by Vinod Gupta School of Management, IIT Kharagpur. 
• Attended Case Method Teaching Seminar at Indian Institute of Management, Ahmedabad offered by Harvard Business Publishing & IIMA Case Centre on December 1 -2, 2017.
• Attended “International Faculty Development Workshop” organized by Jindal Global Business School in collaboration with AIM & NASMEI during (1-5 ) July, 2018.
• Attended “The Conference and Workshop on Case Study Development” on (2nd to 4th January, 2019) at IMT Nagpur conducted by Dr. V. G. Narayanan of Harvard Business School.
• Attended “ISB - JM Research Development Workshop” on (11th - 12th January , 2020) at ISB Hyderabad.

Awards

• Was given “The Best Teacher in Marketing Management” award by Lokmat National Education Leadership Awards in July, 2015.