Faculty

Prof. Pradeep Mazumdar
Associate Professor, Chairperson (Corporate Guest Confirmation Committee): +91-712-2805-1110
pmazumdar@imtnag.ac.in
: +91-712-2805113 pmazumdar@imtnag.ac.in
My teaching interest lies in marketing subjects of customer relationship management and international marketing. My current research area is marketing and spirituality.
I have graduated in Chemical Engineering from Indian Institute of Technology Kharagpur and did PGDM (MBA) with specialisation in Marketing from Indian Institute of Management Bangalore. Currently I am pursuing my PhD from Indian Institute of Technology Kharagpur. I did a short term course in ERP from University of Applied Technology, Karlsruhe, Germany.
I have worked in the industry for 22 years with renowned companies, like Britannia, Shaw Wallace, ACC and others in sales and business development. I have handled both national and international level responsibilities with a short stint of about a couple of years In Germany.
Academic Biography
- Pursuing PhD in Management from IIT Kharagpur.
- PGDM with specialization in Marketing Management, 1987, IIM Bangalore.
- B.Tech (Hons.) in Chemical Engineering, 1983, IIT Kharagpur.
- Professional Course in SAP, 2005, University of Applied Sciences, Karlsruhe, Germany.
Work Experience
- Associate Professor - Marketing, Institute of Management Technology, Nagpur, since Sept 2007.
Professional Experience
- Project Management and SAP, Robert Bosch Gmbh, Germany (Nov 2005 - Feb 2007) .
- Vice President, Empire Industries Limited, Mumbai (Jan 2004 - Feb 2005).
- General Manager, Advance Detchem Limited, Silvassa (May 2003 - Oct 2003).
- Sales and Marketing Consultancy , Mumbai ( Aug 2001 - May 2003).
- Manager - Business Development (Functional Head), Hydrogas PLG India Private Limited, Mumbai (Oct 1998 - July 2001).
- Marketing Manager, Polychem Limited, Mumbai (Jul 1994 - Sep 1998).
- Executive Marketing, The Associated Cement Companies Limited, Mumbai (Nov 1989 - Jul 1994).
- Marketing Executive, Shaw Wallace & Company Limited, Mumbai (May 1987 - Nov 1989).
- Shift Manager, Britannia Industries Limited, Mumbai (Jul 1983 - Jun 1985).
Academic Unit
- International Marketing
- Customer Relationship Management
Research Interests
- International Marketing
Research and Publications
ARTICLES/PAPERS PUBLISHED:
- Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research (IJBIR), Inderscience publication, Vol. 5, Issue 1: 75 - 88.