IMT Nagpur

PGDM in Sales and Marketing: Everything You Need to Know

While It may gain popularity in recent years, some students are wondering What is a PGDM course? Well, a PGDM program is a two-year post-graduate course that teaches handling of managerial components and functions of a company. Under the program, specializations such as PGDM in Sales and Marketing, Operations, Human Resources and Finance are available.

n addition, an excellent curriculum will provide academic knowledge and a greater grasp of the business’s operational elements. Executive and leadership jobs in an organization are among the many career options available to PGDM graduates.

Despite the parallels between the PGDM and MBA programs, there are significant technical variations, particularly in skills and information. The PGDM program focuses on developing industry-relevant soft skills.

PGDM Course Highlights:

The program’s autonomy allows for regular updates in the curriculum, giving you a course that will swiftly adapt to the industry. As a result, it is more helpful to students who want to gain a more practical and current grasp of the business world.

A management course, such as a PGDM in General Management or Marketing Management, introduces you to the complexities of management and helps you improve your communication and interpersonal skills. In addition, students improve their decision-making abilities and critical thinking skills through classroom lectures, role plays, guest lectures, company visits, summer internships, and personality development programs.

All of the highlights listed above would enable a PGDM student to:

  • Develop a solid conceptual knowledge of management theory
  • Put management knowledge into practice
  • Carry out professional competency development initiatives
  • Explore entrepreneurial and intrapreneurial abilities
  • Understand ethical and social challenges that arise as a result of the interaction between business and society
  • Improve problem-solving talents through real-life situations
  • Emphasize the industry-institute relationship

As a result, MNCs and other large organisations are coming to PGDM colleges such as IIMS and IMT Nagpur for placements.

PGDM Eligibility Criteria You Need To Know Before Enrolling

In general, admission to a good PGDM college requires a minimum three-year Bachelor’s degree or equivalent in any field with at least 50 per cent marks in aggregate. As a measure of assessment, several universities also demand the most recent CAT exam scores. Applicants in their last year of graduation can also apply to select colleges.

The one specialisation being enrolled in the most in the present day is marketing.

Why Should You Consider PGDM in Sales and Marketing?

The program analyses e-strategic business’s function in increasing its marketing skills. In today’s global marketing climate, which is characterized by severe rivalry and rapid Internet-induced changes, an organisation’s competitive advantage is dependent on critical strategic marketing decisions.

This curriculum provides a strong foundation in marketing concepts and practices, helping decision-makers strengthen their decision-making and problem-solving skills. Marketing is one of the most exciting and demanding professions with plentiful career options after PGDM in Marketing. However, getting people’s attention and interacting with today’s technologically aware consumers to get the word through is no easy task.

Therefore, a marketing career can be an excellent profession for ambitious and outgoing people who want challenging and creative jobs. With a marketing role, you can experience the thrill of shaping the consumer narrative every day through new clients.

With marketing being a prevalent domain worldwide, a marketing career can help you find job roles abroad. The global demand for qualified marketing professionals can further boost your chances of international trade. Furthermore, marketing careers are some of the highest-paying functions in the business domain.

Career options after PGDM in Marketing are one of the highlights of this specialisation.

Career Options After Your PGDM in Marketing Graduation

OTT providers such as Amazon Prime Video, Netflix, Disney+ Hotstar, Voot, Sony Liv, MX Player, Zee5, ALT Balaji, Eros Now, and Are have extended their network in our country as their popularity has grown. Moreover, with the advancement and development of Artificial Intelligence (AI) technology, PGDM in Marketing graduates may have a bright future.

Students with a PGDM in Marketing can choose from a variety of career paths, including:

Students with a PGDM in Marketing can choose from a variety of career paths, including:

  • Asset Manager
  • Corporate Sales Media Planner
  • Marketing Manager
  • Brand Manager
  • Asset Manager
  • TV producer
  • Audio/Video Editor
  • Digital Media Analyst
  • Media strategist
  • Product Manager
  • Online Marketing Executive
  • Analytical Marketing
  • Competitive Marketing
  • Advertising Management

Top Recruiting Companies After PGDM in Sales and Marketing You Should Be Aware Of!

It’s not just the career options after PGDM in Marketing that are the highlights of this specialisation. As almost every company on the planet requires marketing, the potential for job opportunities rises significantly. You can find a job opportunity with a name like Amazon, Reliance, Tata, Nielsen, Mahindra, Wipro or any other significant company that you can think of.

Right now, there’s a huge need for experienced marketers who can help businesses understand, leverage, and benefit from everything that digital has to offer. More importantly, the next big thing is always on the horizon in today’s high-tech world.

As a result, companies of all sizes, agencies, internet marketers, and e-commerce merchants are looking for well-prepared college graduates who can help them establish community, attract quality visitors, influence followers, and produce a return on investment (ROI).

Need For Choosing The Right College For The Right Opportunities 

While the specialisation may offer you scope for success, you need to select the right college to find the right skills and knowledge. One of the most crucial decisions a student will make in their life is choosing a decent college. Where we attend college has a long-term impact on our careers and lives.

In this sense, most students should attend reputed universities rather than randomly choosing them for their subsequent studies. A reliable and reputable institution will give you exceptional work opportunities that are a good fit for your skills and expertise. Furthermore, the student’s abilities paired with the best opportunity available at the institution will result in a successful career for the student.

And when it comes to a program like PGDM, where practical and theoretical education must be balanced, you need to be careful with the b-school you choose. Factor in all the crucial points like curriculum, pedagogy, internship and placement opportunities, faculty and facilities to ensure an excellent education.

So, weigh in all the factors that matter to you and start your dream career with a PGDM in sales and marketing.