2nd Wave of Covid-19: India Caught Unaware! The optimistic expectations of multiple international rating agencies and IMF’s bright prediction about India’s growth recovery have come

Covid-19: A transformative phase for you, me and all With the global economy facing persistent uncertainty, most businesses are grappling to come to terms with

I was scouring Amazon’s vast library for a fiction to read, as it has been a while that I read a good ‘whodunnit’ or its

“Ninety-nine percent of advertisingdoesn’t sell much of anything.”– David Ogilvy This is another commonly held myth about marketing. Many, entrepreneurs and amateurs alike, think of

“If one does not knowto which part one is sailingno wind is favorable.”– Lucious Annaeus Seneca Some time back I was advising a real estate

A Chinese doctor, Li Wenliang, was in news recently for endorsing the benefits of drinking hot tea as a preventive for and relief from Corona

Every moment is a golden onefor him who has the visionto recognize it as such – Henry Miller This myth of ‘marketing = selling’ is probably

If you were to challenge Mike Tyson?… Go ahead!Challenge him for a game of chess. On a beautiful day in October 1997, India woke up

“Whenever an individual or a business decidesthat success has been attained,progress stops.” – Thomas J. Watson There used to be two foot over-bridges in south

 “Quality in a product or service is not what the supplier puts in.It is what the customer gets out and is willing to pay for.”