Speculating the current story of Snapchat CEO Evan Spiegel belittling the Indian market as a “poor country”, not to mention its adverse impact on Snapdeal; it provides a great opportunity for Marketing Enthusiasts to learn the paramount difference between “Brand Identity” and its adjacent sibling “Brand Image”.
Snippets of everyday life, awesome background track and incomparable story-telling skills! Yes! As my Faculty used to say, “A Brand is what a Brand does!” and truly, Coca-Cola around the globe does just one thing, “Spreading Happiness” while making you “Taste the Feeling”!
Be it strolling on the streets of Ahmadabad or rushing into a Mumbai local train, the way i observe advertisements would definitely differ from the rest half-a-million people.