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Faculty

Faculty Profile
Dr. Vinay Ch
Dr. Vinay Ch

Assistant Professor, Business Analytics and Information Technology

Dr. Vinay is currently working as an Assistant Professor in the Business Analytics & Information Technology (BAIT) area at Institute of Management Technology (IMT), Nagpur, Maharashtra, India. He holds a Ph.D. from the School of Management Studies, University of Hyderabad, and is a recipient of the Junior Research Fellowship (JRF) awarded by UGC. His academic journey combines rich experience in both teaching and research, alongside active contributions to institutional leadership roles.

Prior to joining IMT Nagpur, Dr. Vinay served as Assistant Professor and Area Chair – Analytics at Paari School of Business, SRM University-AP, where he was associated for three years. He also worked for one year as an Assistant Professor in the Analytics area at School of Business, Woxsen University, Hyderabad.

Dr. Vinay teaches a wide range of subjects in the analytics and IT domain, including Data Analytics using Python, R, and Excel, Data Visualization using Tableau and Power BI, and Business Statistics using Excel and Python. He has mentored and trained several postgraduate students and research scholars in data-driven decision-making and applied analytics.

 His research interests span across Service Failure and Recovery, HR Analytics, Hotel Analytics, and Text Analytics. He has published six research papers in reputed ABDC “B” category journals, and continues to actively engage in applied research with a focus on emerging analytical techniques and real-world business problems.

Academic Biography
  • Doctor of Philosophy from University of Hyderabad, School of Management studies (Awarded in Dec 2021)
  • Master of Business Administration (2019-2021) from Pondicherry University
  • Master of Business Administration (2011-2013) from Lovely Professional University
  • B. Tech. (Information Technology), in (2006-2010) from Gurunanak Engineering College
Work Experience
  • Assistant Professor (July 2022- September 2025) at SRM University, AP
  • Assistant Professor (July 2021-June 2022) at School of Business, Woxsen University
  • Assistant Professor (June 2015- 2016 December) at School of Hospitality and Tourism, Lovely Professional University
Academic Unit

  • Business Analytics using R, Python, SPSS, and Jamovi

  • Marketing Analytics using Python

  • Business Statistics using Excel, Python, R

  • Text Analytics using R

  • Data Visualization using Power BI, Tableau

Research Interest
  • Customer voice in Hospitality industry
  • Customer satisfaction and service failure
  • Employee voice
  • AI in Marketing and Hospitality
Research Publications

JOURNALS:

  • Nukhu, R., Singh, S., Chittiprolu, V., & Ali, A. (2024). Do Users Anthropomorphize AI-Based Virtual Influencers? Unraveling Reddit User Perceptions via Text Mining. International Journal of Human–Computer Interaction, 1–14. https://doi.org/10.1080/10447318.2024.2416017. ABDC B, Scopus
  • Ali, A., Chittiprolu, V., Rongala, S.and Bellamkonda, R.S. (2024), “Do all complain the same? Examining the role of luxury hotels reviewer attributes using text mining”, Consumer Behavior in Tourism and Hospitality, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CBTH-07-2023-0096. ABDC B, Scopus
  • Singh, S., Chittiprolu, V., Ali, A., & Ruparel, N. (2024). Demystifying hotel employee’s job satisfaction through cross-cultural online reviews. Anatolia, 1-15. ABDC B, Scopus
  • Chittiprolu, V., & Sharma, P. Analysis of Medical Wearable Device Experience: A Machine Learning Model Using Structural Topic Modeling. In Handbook of Artificial Intelligence and Wearables(pp. 357-370). CRC Press. Scopus Book Chapter
  • Srivastava, S., Pareek, T., Sharma, S., Chittiprolu, V., & Kaushal, V. (2022). Determinants of restaurant experience during the on-going pandemic scenario in India. Journal of Foodservice Business Research, 1-17. ABDC C, Scopus
  • Chittiprolu, V., Singh, S., Bellamkonda, R. S., & Vanka, S. (2020). A text mining analysis of online reviews of Indian hotel employees. Anatolia, 1-14. ABDC B, Scopus
  • Chittiprolu, V., Samala, N., Bellamkonda, R. S. (2021). Heritage Hotels & Customer Experience: A Text Mining Analysis of Online Reviews. International Journal of Culture, Tourism, and Hospitality Research. Accepted on Jan 18th, 2021. ABDC B, Scopus
  • Vinay, C. (2019). What Made You Success: Text Mining Analysis of Trip Advisor Traveler Choice Hotel. Management Today, 9(3), 139-147.

Papers presented in Conference :

  • Presented a paper titled “Linking Luxury hotels’ customer satisfaction with experience economy model: A netnography approach using Structural Topic Model” in the Marketing Dynamics Conference (MDC-2025), organized by Goa Institute of Management, Goa, from February 28 – May 15-17, 2025
  • Presented a paper titled “Predicting Employee Satisfaction: Evidence From Employee Online Reviews” in the 7th International Conference on Human Resource Management (ICHRM-2025), organized by ICFAI Business School, Hyderabad, from February 28 – March 1, 2025. Got the best paper award
  • Presented a paper titled “Hotel operating expenses, online cues, and firm performance: A moderating role of online cues” in the 12th Doctoral thesis conference organized by IBS Hyderabad, IFHE University, from Apr 18-19, 2019.
  • Presented a paper titled “Hotel operating expenses, online cues, and firm performance: A moderating role of online cues” in 10th conference on excellence in research and education (CERE 2019) held at Indian Institute of Management Indore (IIM Indore) from May 03-05, 2019.

Workshops conducted :

  • FDP on Research data analysis using R and Jamovi at SRM University, AP from Dec 10th to Dec 14th 2022
  • Workshop on Qualitative Research Using Python Programming: Basics to advance text mining analysis concepts & Applications from 13-14th May 2022 at Woxsen University
  • Workshop on The Art of Publication, conducted by Woxsen University from 27th -28th March 2022
  • Workshop on Research data analysis using R programming, conducted by Woxsen University from 22nd – 23rd Jan 2022
  • Workshop on Data analysis, Visualization, and Manipulation Using R programmer, conducted by Pondicherry Research Enthusiasts’ Forum from Sep 12-13,2020.
  • 4 half-days weekend workshop on Data analysis using R for social science researchers, conducted by self from 11th July to 1st Aug, 2020.
Certifications
  • SPSS from Scratch to Advance by Udemy
  • Data Analyst with R (Data Camp) which includes 16 courses
  • Statistics using R
  • Introduction to probability and statistics by NPTEL
  • Marketing research and analysis by NPTEL (Top 5%)
  • Data Analyst in Power BI (Data Camp) which includes