Faculty
Prof. Subodh Tagare
Associate Professor, Marketing
Subodh is an Associate Professor of Marketing at IMT-Nagpur.
Prior to IMT, he used to work in the industry. He has built and led the client service team that drove the turnaround of Chaitra Leo Burnett’s Bangalore office, before joining a client, Tally Solutions, as marketing head. At Tally, Subodh’s team executed programs that accelerated Tally’s momentum and consolidated its market leadership in the accounting software space. Later, he was the marketing director at American Power Conversion/ Schneider Electric, where his team built the new systems and services business while accelerating growth in the core products business.
He has studied at the International Management Institute (IMI), New Delhi.
Academic Biography
- PGDIM in 1993 from International Management Institute, New Delhi
- B. Com (H) in 1989 from Osmania University, Hyderabad
Work Experience
- Associate Professor – Marketing, Institute of Management Technology, Nagpur since Jan 2009.
- Marketing Director, Schneider Electric, 2003 – 2009.
- Director, Octopus Systems, 2002-2003.
- General Manager – Marketing, Tally Solutions, 2000-2002.
- Associate Account Director, Chaitra Leo Burnett, 1998-2000.
- Account Supervisor, Enterprise Advertising, 1996-1998 .
- Academic Associate, Indian Institute of Management – Ahmedabad, 1995-1996.
- Area Sales Manager, ITC Ltd., 1993-1995.
- Account Executive, Enterprise Advertising, 1989-1992.
Area of Interests
Marketing, Brand Management, Strategic Marketing
Research Interest
Strategic Transformation and Renewal.
Research Publications
Practitioner-focused Publication:
- Tagare, S., & Anand, S. V. (2023). Maggi’s two-minute strategy and how convenience and comfort combined.
- Tagare, S., & Anand, S. V. (2022). Wah Taj! The iconic ad campaign about the effort that leads to perfection.
- Tagare, S., & Anand, S. V. (2022). Kal Bhi, Aaj Bhi and a journey of memories with VIP luggage ad campaign.
- Tagare, S., & Anand, S. V. (2022). NECC’s ‘Egg’cellent ‘Roz khao ande’.
- Tagare, S., & Anand, S. V. (2022). How Gold Spot became the most popular ‘uncola’ of its time in India.
- Tagare, S., & Anand, S. V. (2022). How Thums Up defended against a global giant.
- Tagare, S., & Anand, S. V. (2022). How Pan Parag was positioned as a social product.
- Tagare, S., & Anand, S. V. (2022). ‘No one wants to lick line drawings, put real ice cream’ – ad guru Mohammed Khan on Vadilal’s ads.
- Tagare, S., & Anand, S. V. (2023). How the Incredible India ad campaign made a global splash.
- Tagare, S., & Anand, S. V. (2023). Raymond’s journey to ‘The Complete Man’
- Tagare, S., & Anand, S. V. (2023). Karram Kurram: The distinct Lijjat Papad advertising
- Tagare, S., & Anand, S. V. (2023). “Note” able advertising: Iconic ads of yore that said it with music
- Tagare, S., & Anand, S. V. (2022). Tourism advertising and “MP Ajab Hai”, storytelling in silhouette.
- Tagare, S., & Anand, S. V. (2022). The Spice route to MDH’s Rise.
- Tagare, S., & Anand, S. V. (2022). Nerolac’s classic TV ad and jingle put the shine on the brand.
- Tagare, S., & Anand, S. V. (2022). Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise.
- Tagare, S., & Anand, S. V. (2022). For the love of your wife – The Prestige cooker ad.
- Tagare, S., & Anand, S. V. (2022). Melody – very very chocolatey.
- Anand, S. V., & Tagare, S. (2022). Tuffs shoes: Running into controversy.
- Tagare, S., & Anand, S. V. (2022). A boy, a pug and Hutch.
- Tagare, S., & Anand, S. V. (2022). The making of Santoor’s ‘mummy’ campaign idea.
Peer-reviewed Publication
- Nilakantan, K., Tagare, S. S., Perumal, S., & Sreekumaran Nair, S. (2024). Is there an optimal market withdrawal decision? A simple mathematical model and analysis. Decision, 51(4), 437-468
Awards
- “Gold” for Standard Chartered credit cards’ acquisitions campaign – Ad Club Bangalore Awards 1998
- “Runner Up” for Bentex watch campaign – 24th All India Awards for Excellence in Advertising 1990