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Dr. Preshth Bhardwaj
Assistant Professor
Marketing |
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| Educational
Qualifications : |
- Ph.D in management from Faculty of Management Studies, M.S. University Baroda, Vadodara Gujarat.
- MBA (Marketing and Computer System), in 1998 Utkal University, Bhubaneswar, Orissa.
- BBA, in 1996 from Barkatullah Vishwavidhyalaya (Bhopal University), Bhopal
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| Work
Experience : 7 years |
- Joined as senior lecturer in March 2007
- Assistant Professor - Marketing, from April 2008
- Chairperson - Marketing Area & Senior Lecturer, Institute of Management, Nirma University, Ahmedabad (2 ½ years).
- Academic Associate - Marketing Area, Indian Institute of Management, Ahmedabad (IIMA) (3 ½ years).
- Faculty - BBA & MBA, Vidyasagar Institute of Management, Bhopal University (1year).
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| Publications : |
- Case published "Planet Health" (Case on Pharmaceutical retail chain models in India) in Vikalpa: The Journal for Decision Makers, lIMA, Vol. 31, No.4, Oct-Dec. 2006, pg. 93-107.
- Paper published "Code of Business Conduct: Pharma Marketing at a Crossroads?" in Perspectives on International Corporate Responsibility, ICR Series: Volume 2, Carnegie Bosch Institute, December 2005.
- Paper presented "Clinical Research: A Paradigm Shift in the era of Convergence" in International Conference on "Marketing in The Age of Convergence" organized jointly by IIM Kozhikode & Marketing Academy of India (MAl), held in January 7-8,2006 at IIM Kozhikode, Kerala (INDIA).
- Paper published Indian Pharmaceutical Market: An Outsourcing Destination. in GITAM Journal of Management, Jan-June, Vol. 3, 2005.
- Paper published Sustaining the value of Branded Drugs: A Strategic and Administrative Issue". in GITAM Journal of Management, Jan-June, Vol. 2, 2004.
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| Areas of Interest : |
Marketing Research, International Marketing, Brand Management, Marketing Management, Pharmaceutical Branding & Retailing, Healthcare Management.
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| Contact Details : |
Phone No.: +91-712-2805129
Email : pbhardwaj@imtnag.ac.in , preshth@rediffmail.com
Detailed Profile : Click
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