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Prof. H. Virupakshi Goud
Professor - Marketing
Chairperson - Corporate Communication
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| Educationaln Qualifications : |
- PGDMC (Post Graduate Diploma in Mass Communication) in 1978 from Indian Institute of Mass Communication, New Delhi
- Certificate Course in Photography for Mass Communication in 1978 from Indian Institute of Mass Communication, New Delhi
- Certificate Course in Automobile Engineering in 1966 from National Motor Engineering Institute, Madras
- Certificate Course in Public Speaking in 1984 from Indo-American Society, Mumbai.
- B. Sc in 1971 from Karnataka University
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| Work
Experience : 31 years (Academics - 4 yrs + Industry
- 27 yrs) |
- Professor - Marketing, Institute of
Management Technology, Nagpur since September,
2008
- Associate Professor - Marketing, SIES
College of Management Studies from January
2004 - September 2008
- Guest faculty - Effective Communications,
Advertising and Sales Promotions , Lala
Lajpatrai College of Management Studies
from January 2004 - September 2006
- Guest faculty - Marketing, MR, Advertising,
Copy-Writing, Communications, Photography,
S .K . Somaiya College from January 2004
- September 2005
- Regional Manager Western India - Eenadu
Newspaper & E TV from Sep 1998 –
Nov 2003
- Sr. Vice President - Clea Advertising &
Marketing Ltd. from 1994 - 1998
- General Manager - Crayons Advertising
from 1991 to 1994
- General Manager - Frank Simoes from
1989 to 1991
- Account Director – Mudra from
1986 to 1989
- Account Executive to Account Supervisor - Hindustan Thompson from 1981 to 1986
- Asst. Manager Marketing Services - D.C. M Chemical Works (Shriram Foods) from 1978 to 1981
- Professional Service Representative - Sarabhai Chemicals from 1972 to 1977
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| Publications : |
- "Use of Visuals in Communication" was adjudged the best Paper of the Year in the Institute.
- Under Information Campaign Planning Paper, submitted a paper on "Educating the educated about Veneral Diseases"
- "India-Bangladesh Trade Relations: Problem of Bilateral Deficit", Indian Economic Review, Vol.XXXXII,
January - June 2007.
- "Copy Testing" pre-test and post test for Corporate Identity selection for Eicher Tractors India Limited, Faridabad.
- Market Research by qualitative method was conducted to study the consumer attitudes of the users of different cooking media through Probe Qualitative Research Unit Of India Market Research Bureau.
- Study on the effectiveness of past advertising for DCM products was conducted by quantitative method through CORE.
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| Areas of Interest : |
Marketing Communication, Business Communication, Photography.
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| Contact Details : |
Phone No.: +91-712-2805713
Email : hvgoud@imtnag.ac.in ,
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