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Dr. Smriti Yash Verma
Assistant Professor
Marketing |
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| Educational
Qualifications : |
- Ph.D.(Marketing) from Devi Ahilya Vishvidhyalaya,
Indore.
- MBA (Marketing), in 1998 from Shri Vaishnav
Institute of Management, D A V V, Indore.
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| Work
Experience : 13 years |
- Assistant Professor - Marketing, Institute of Management Technology, Nagpur since July 2004.
- Assistant Professor, Prestige Institute of Management and Research, Indore ( July 2000 - July 2004).
- Faculty, Management Department, S.C.M.Girls College, Indore (Aug 1998 - July 2000).
- Visiting faculty, management department, Shree Vaishnav Institute of Management, Devi Ahilya University, Indore (Aug 1998 - July 2000).
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| Publications : |
- Dr. Upinder Dhar, Dr. Santosh Dhar, Meenu Mathur, Smriti Yash Verma (Eds.). Corporate India Emerging Realities. New Delhi: Excel Books. 2005.
- Smriti Yash Verma and Mala Srivastava (2005). Bonus packs: A Perception Study in Upinder Dhar and Santosh Dhar (Eds.), Domestic Brilliance to Universal Excellence: Quest for Organisational Success , New Delhi : Excel Books. 248-255
- Dr. Upinder Dhar, Dr. Santosh Dhar, Smriti Johri. Cases in Management Glimpses of Indian Situations (Edited). PIMR Monograph Series, November, 2003.
- Smriti Yash Verma, Nikhil Agarwal (2004). Cyber Branding: An Exploratory Study of Virtual Organizations. Journal of Internet Banking and Commerce (ISSN 1204-5357), 9 (3).
- Santosh Dhar and Smriti Yash Verma (2005). Brand Character : A Study of Banks. In Upinder Dhar and Santosh Dhar (Eds.), Domestic Brilliance to Universal Excellence: Quest for Organisational Success , New Delhi : Excel Books.256-268.
- For more publications click on 'Detailed Profile' below
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| Areas of Interest : |
Branding, Advertising and Consumer Behavior.
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| Contact Details : |
Phone No.: +91-712-2805000.
Email : syverma@imtnag.ac.in
Detailed Profile : Click
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